The Pepsi Generation Next For Those Who Think Young

I'm a Pepsi girl, through and through. I can remember sitting down with my dad on my days off from school, watching All My Children, with a turkey sandwich on a plate with a handful of Fritos and an ice cold glass of Pepsi. Good times.

So you, my dearest reader, can understand my woe when I see that the brand I've come to associate with comfort, soaps, and later the Spice Girls, has turned into this:




It looks like a plumber's crack. Like, regular pepsi is Joe the Plumber, Pepsi Max is his fat, nerdy brother, and diet Pepsi is his sister Joanne the Plumbess.

Yes, there are a few clever changes. It's not longer in caps. The "e" reflects the old Pepsi logo, which is a clever touch. But really, Arnell, maybe when you're marketing a soda, the first thing in the consumer's head shouldn't be, "Damn, that reminds me, I need to buy a new belt."

BONUS
Other things the new logo looks like:
- a plane tail
- a basketball
- an obstract Obama icon
- All-American Pac-Man
- the crest of a wave against a red sky
- a Pokeball
- a Chupa Chup (oh, and btw? The English site is adorable! Never has the assassination of John Lennon looked so cute.)
- a marble (the toothpaste type)
- toothpaste
- a lumberjack's head with a blue beard and a red beanie
- ...oh, a grin